OPTIMAL NUTRITION WITHOUT COMPROMISE
So you’ve read the “The Paleo Diet,” “The Primal Blueprint,” and “The Paleo Solution” and are ready to dive headfirst into the Paleo lifestyle. You hop in your car, head to the local supermarket, and start looking for Paleo-friendly foods.
If you’re like most people, somewhere between the sugar-infused tomato sauces, CAFO meat, and wheat gluten everything, you throw your hands up in frustration, realizing that while the Paleo concept is simple, shopping Paleo isn’t. Luckily however, you’re not alone, and if there is a positive side to frustration, it’s that it’s a great stimulus for invention.
Jen Reissman, co-founder of OneStopPaleoShop.com, remembers her Paleo-shopping frustration well. She and her co-founder Devon would visit upwards of seven different stores to get everything they needed, and it was after one particularly trying day of shopping that Jen and Devon had an idea. They decided that they would create a website that brought together all sorts of Paleo-friendly products under one roof, a one stop paleo shop if you will, which they also realized was a great name for their business, and so the website onestoppaleoshop.com was born.
Click Here for the full transcript.
On today’s show we discuss:
- Turning her mom’s mail order supplement company into an online Paleo superstore.
- How they decided on their original inventory of products.
- How they created buzz for their new business with a Paleo Magazine ad.
- Her favorite Paleo staples.
- The Paleo treat that her French bulldogs demand each and every day.
- Her favorite customer testimonials.
- What the future has in store for their store.
Also Check Out:
Deep Dish: Season One
TONY FEDERICO & RUSS CRANDALL
On Deep Dish hosts Tony Federico and Russ Crandall explore big questions like who invented beef? Where do apples come from? And why are carrots orange? We also uncover the history of iconic recipes that use these foods like meatloaf, apple pie, and peas and carrots and then create our own ultimate versions, with AIP, Whole 30, and Paleo friendly options. You can stream the audio portion of deep dish for free on our site deepdish.us and if you like what you hear you can purchase our ebook for only five bucks.