Many people who’ve long been accustomed to a westernized, highly processed diet are hesitant to adopt a real-food diet, in part because they anticipate lower hedonic value in such food (in taste, texture, and mouthfeel). Essentially they prioritize the powerful, but short-lived, pleasure they derive from consuming highly processed foods over the more permanent benefits they would accrue from a healthy diet. This isn’t surprising, given that we’re hard-wired to function this
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