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Approximately 91 percent of seafood purchased in the United States is imported, and of that, one-third of the seafood is a product of illegal, unreported and unregulated fishing. Going to the grocery store without the proper education could mean the difference between eating a healthful meal and supporting environmentally unsound practices that are damaging the world’s fisheries.

Thankfully, Alaska Gold Brand takes the guesswork out of buying seafood. Owned and operated by the Seafood Producers Cooperative, the oldest fisherman’s cooperative in North America with more than 70 years of experience, Alaska Gold Brand is the bridge between sustainable hook-and-line fishing practices and hungry customers.

All fish available via Alaska Gold Brand are caught wild in the waters of the North Pacific Ocean, mostly off the Alaskan coast, an area considered to be the world’s model for sustainable fisheries. Alaska Gold Brand offers King Salmon, Halibut, Albacore Tuna, Coho Salmon and Sablefish, also called Black Cod. All of their fish is available in portions or fillets, while whole King Salmon and canned Albacore Tuna are also offered.

Alaska Gold Brand generously sent Paleo Magazine a sample of their frozen fish fillets to review, and we can’t say enough good things about this company or their products.

The top priority when purchasing fish online is shipping. Not only does Alaska Gold Brand offer free shipping and impeccable customer service, but they recently made the switch to carbon-neutral packaging. The fish arrives vacuum sealed and packed in ice to ensure freshness—and “fresh” is an understatement when it comes to describing the quality of Alaska Gold Brand fish.

All fish are caught under the guidance of the company’s motto, “One Hook, One Fish.” The fishermen in the Seafood Producers Cooperative take a traditional, artisan approach to fishing, using only hook-and-line methods to catch and process one fish at a time. The fish are caught, bled, processed and put on ice within minutes of being caught to ensure that nothing goes to waste—no flavor, no nutrition and none of the wild, precious fish.

Not only are these methods better for your dinnertime salmon, but they also provide for the health of the oceans.

Alaska is the only state with a mandate for sustainable seafood included in its state constitution, and as such, all fisheries are carefully managed to provide resources for future generations. The Alaska Gold Brand model fits in perfectly with the mandate, and the company holds itself to even higher standards of excellence. The Albacore Tuna, Halibut and Black Cod are Marine Stewardship Council certified, while the salmon is certified by Responsible Fisheries Management. Additionally, all of the Alaska Gold Brand fish are listed as a “Best Choice” on the Monterey Bay Aquarium’s Seafood Watch program, known to be the ultimate guide to sustainable seafood.

As expressed on the Alaska Gold Brand website: “Quality, for us, not only means great-tasting, well-handled fish delivered with care to our customers. Our tradition of quality also hinges on serving the greater good by being stewards of the resource so that future generations of fishermen can deliver quality seafood.”

But back to the fish.

It’s so fresh, and so well preserved on its shipping journey that, once thawed and cooked, there’s nary a whiff of fishy smell that lingers. The King Salmon fillets are firm and hearty, while the Coho Salmon has more of a delicate flavor and texture. The Halibut is flaky and mild, indicative of a high-quality white fish, while the Albacore Tuna, with its distinctive heart-shaped fillets, makes for a meaty main course. The most interesting of the offerings is the Black Cod—a fish with a creamy, flaky texture and a downright buttery flavor. It is decadent, and tastes even better with the knowledge that the people and practices behind Alaska Gold Brand are of the highest integrity.

For more information about the Seafood Producers Cooperative or to purchase from Alaska Gold Brand, visit AlaskaGoldBrand.com.